Bookanyservice – Women-led startup to disrupt UAE services industry

ZAWYA – Women-led startup set to disrupt UAE services industry

Aggregated services marketplace, Bookanyservice, offers instant booking for customers, while empowering service providers to tap into a wider market

Dubai, UAE:, a company aiming to transform the way people compare and book services, recently relaunched its mobile and web platform and is rapidly expanding its offering.

Bookanyservice, based in Dubai Internet City since its foundation in 2016, is an aggregated services marketplace that offers convenient instant service bookings, from house cleaning and pest control, to plumbing and painting, and is rolling out in the coming weeks other business segments including pet care, beauty, fitness, experiences and lessons.

The platform is focused on solving problems for customers, who are looking to book convenient and hassle-free services anytime, anywhere, without having to go through the cumbersome process of finding and comparing quotations on the phone.More than just a services marketplace for clients, Bookanyservice aims to empower small- and medium-sized service companies with a free proprietary business management web and mobile apps that help them understand and run their businesses effectively – using technology to increase their revenues and lower costs. Small- and medium-sized service providers can use the app to build a digital presence, and tap into previously inaccessible customer segments. The digital platform uses ad boosts, pricing algorithms and packaging tools that let service companies optimise their service prices and drive bookings during off-peak periods.

Bookanyservice Co-founders Magdalena Gatzinska and Zeina Khoury realised there was an opportunity to disrupt the services space after experiencing first-hand the difficulties in finding the right service providers.“For customers, it can be a frustrating process looking to book the right service provider at the right time, price and level of professionalism. However, for a market to function efficiently, both sides need to be addressed: the needs of small- and medium size service providers at present get little attention. While operating in a highly competitive space, many do not have the knowledge, strategy or the budget to venture into technology or the digital space to improve their business. There is a powerful social benefit element of using our platform as well – it is in line with the UAE’s vision to support and promote SMEs,” said Gatzinska, a former Wall Street investment banker of more than 20 years.

“We want to increase the visibility of service providers, and enable them to better organise their day-to-day operations, manage online bookings and boost promotions during off-peak periods. Through our platform, we aim to be the ‘Amazon for Services’ and add value to both customers and service companies,” said Khoury, who herself runs a successful high-end real estate brokerage firm.

Khoury added “With more than 72.7 million internet users in the MENA region and a higher internet penetration rate, there is a strong market for e-services. We are keen to expand across the MENA region, and are already in discussions with partners in three GCC states. The Arab world has a majority population below the age of 25, which makes it an ideal region for e-services to catch on.”


About Bookanyservice: 
Launched in 2018, Bookanyservice presents a highly convenient, innovative and reliable way to book services online and in real time at any hour of the day. The online marketplace connects clients looking for services with service providers – from homecare, to experiences, pet services, fitness and beauty. 

The platform vets every service provider. Clients are able to book services instantly with no additional confirmation needed. Payments can be made online, and the client can rate and review the service. Prices are the same whether they are booked direct with the vendor or on 

The company harnesses the power of technology to create an efficient market place for services, empowering providers of all sizes to bring their business to market in a cost-effective way: service providers benefit from free business management web-based software and app. which can be integrated into their existing calendar and drive additional business. 

About the co-founders:
Magdalena Gatzinska is an investment banker with 20 years of experience in capital markets and investment management working on Wall Street and in London’s financial city. She is half Bulgarian, half Polish, lived in various cities in Europe, North America and the Middle East and is a mother of two.

Zeina Khoury is the founder and CEO of High Mark Real Estate Brokers, a multi-purpose real estate brokerage best known as the exclusive agent of Palazzo Versace Dubai and D1 Tower. Zeina is Lebanese and a mother of one and has lived in Dubai for over a decade.

They are both working mothers who are passionate about entrepreneurship and female empowerment.

© Press Release 2018

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